The Backfire effect

20 Jun The Backfire effect

I have always had great success using this technique.  I never called it the backfire-effect, I just saw it as ‘acknowledgement’ but either way, it does work.  Read on and improve your communications:

“Not only do folks try to confirm preexisting beliefs with evidence known as the confirmation-bias. But when supplied with contradictory evidence, those preexisting beliefs can become irrationally even stronger.”